Digital Insurance Sales

For the insurance relaunch, the content structure had to be reorganised: understandable product communication, clear user guidance and editorial maintainability needed to come together in one consistent CMS foundation.

With Statamic, website content, translations and product-related information architecture were built so that marketing, editorial work and technical checkout processes fit together cleanly. The digital assistant and API were embedded into this content structure.

Special attention went into understandable content models, maintainable page structures and domain context that remains useful for AI-supported search and new search patterns around insurance products.

The result is a maintainable content base for brand, product communication and digital purchase flows. Statamic provides the editorial structure, while Laravel handles the process-heavy functionality.