Software Architecture
- +Maintainable, extensible systems
- +Clear structures & sensible interfaces
- +Digitising workflows and processes
Tailor-made web solutions with Laravel. Scalable and performant. For agencies, enterprises and startups.
UX, business and brand awareness belong in every concept and every build. Perfect software architecture is bespoke work.
Great solutions emerge from collaboration. The interplay of expertise, experience and focused teamwork produces first-class digital products.
Whether web app, API or digital platform — Laravel is the foundation. A selection of projects built on Laravel.
Laravel, Filament, Livewire, Alpine, Tailwind
Concept and implementation of a digital event platform for an international brand and corporate environment, with high demands on scalability, brand consistency, multiple event formats and integration with the corporate SSO authentication.
The platform was built for digital and hybrid events with livestreams, attendee management, editorial content, live polls and breakout rooms. The architecture supports multitenancy across additional brands in the corporate environment, can be adapted to different corporate identities, and was seamlessly integrated with roles and permissions into the corporate Single Sign-On system.
At peak, more than 5,000 concurrent viewers were served in livestreams. The result is a modular platform that can be reused for further brand adaptations and varying event formats.
Laravel, Statamic, Livewire, Alpine, Tailwind
For the Bavarian metalworking industry association, a fragmented system landscape was to be consolidated and the digital process landscape fundamentally rebuilt.
Working with design, copy and IT, consulting, conception and implementation came from a single source. The existing Access-based landscape was replaced with a Filament-based environment built around the principle of a leading system, digitising central administrative and member processes.
On that foundation, the digital presence was rebuilt with Statamic and cleanly connected to the rest of the system landscape. A Single Sign-On system across all systems rounded off the implementation.
Building on this, additional digital offerings such as an apprenticeship search across all member companies were designed and rolled out.
The result is a central digital platform with a portal for around 2,000 members, a modern website and digitised association processes.
Laravel, Statamic, Livewire, Alpine, Tailwind
As part of a brand relaunch in the insurance sector, the digital presence was to be strategically and visually realigned. The goals: clearer user guidance, stronger brand presence and a comprehensible digital purchase process.
Brand workshop, conception, UX and implementation came together with design, copy and media. At the core of the solution: a digital assistant with multi-step wizards that guides users through online insurance purchases in a structured and understandable way. In parallel, the website, content, translations and a new API for internal management were built.
A deliberately lean checkout combined with Stripe integration enabled seamless digital contract closure, including instant insurance confirmation right after the booking.
The information architecture was also designed so that domain context is cleanly available for AI-supported search and new search patterns around insurance products.
The result is a consistent digital brand foundation with clear user guidance, modern communication and a technical basis for internal processes and future search and usage patterns.
Laravel, Statamic, Livewire, Alpine, Tailwind
For a photovoltaics provider, an innovative brand relaunch was to be conceived digitally and delivered together with agency and client. At its heart: energy independence, clear user guidance and a digital presence that combines depth of content with high design quality.
Working with agency and client, conception, UX and implementation came from one piece. Carefully produced content was translated into a functional, visually striking front-end that makes the new brand world tangible online.
The optimal angle for aligning photovoltaic modules became both the conceptual and mathematical foundation for numerous angles, cuts and compositions across the entire site. Multi-step forms in the shape of wizards make it easier for prospective customers to request quotes and guide them through the inquiry process.
On top of Statamic, Livewire and Alpine, FAQ and blog were implemented and all content was structured SEO-compliantly with JSON schemas to support indexing and visibility in search engines.
The result is a distinctive digital presence that brings strategy, design and conversion together cleanly. The platform pairs strong brand staging with functional lead generation and a search-engine-friendly technical foundation.
Laravel, Inertia, Vue, Tailwind
For a business and law firm with around 80 lawyers, a secure system for digital proposals, tenders and advisory-related workflows was to be created.
The platform represents different fields of practice and process logic. Behind the scenes it uses a structured JSON format to define wizards and digitised workflows flexibly. Secure communication, passwordless two-factor authentication and encrypted data transfer were central requirements.
Proposals and tenders can now be managed digitally, traceably and securely. Manual email processes were replaced by a modular platform that maps the firm's sensitive context cleanly.
Laravel, Passport, Socialite
For an app in the space of mental health, sleep training and stress relief, the existing API was to be functionally extended and technically modernised.
As part of the contracted project, the Laravel API was extended with additional authentication flows. This included social login options, adjustments to Passport and a cleanup of existing code structures.
The API now offers additional user-friendly sign-in options and rests on a more stable technical foundation that fits cleanly into the existing Flutter application.
Laravel, Vue
For a testing and certification body for metalworking companies, the digital presence was to be realigned and the brand positioned more clearly together with design and copy. At the same time, a complex multi-page PDF for application and proposal procedures had to be transformed into a user-friendly digital process.
Built on Laravel and Vue, a new website consistently brings brand, content and user guidance together. At its centre: the digitisation of certification proposal requests — a multi-step process with dependencies that makes complex domain logic understandable and guides customers through inquiry and proposal phases in a structured way.
In parallel, the existing customer database on Azure was integrated. Complementary features include a digital certificate check and a proximity search that helps locate certified businesses.
The result is a clear digital presence with a cleanly positioned brand, a digitised proposal process and tight integration with existing data sources. The platform combines information, service and process logic so that both user experience and internal structure are noticeably improved.
Laravel, Vue, Tailwind
For an exclusive member platform in a premium environment, a protected social network was to be created to handle content, events and interactions within the community.
The social network was built Facebook-style and integrated into the existing platform via a Vue front-end. Users could share exclusive content within a protected area and interact with other members. As part of the project, existing code was refactored and a central store introduced.
The platform gained a markedly more modern and consistent technical foundation for community features. Exclusive content, event reference and secure interaction can now be delivered with strong performance inside a closed system.
Teresa Hornung METZLER : VATER digital"We have worked with Alexander Jensen for many years on projects for major clients and are very happy with the collaboration. There's no 'just ticking off tasks' here. We really value that we develop and drive projects and concepts together with him."
Heinz Kelm Fachverband Metall Bayern"Mr. Jensen has shaped our websites and applications in a modern and future-proof way with great commitment, deep technical expertise and well-founded practical experience."
Michael Kugler Appdafür"Alexander Jensen supported us as a Laravel backend developer. The collaboration was smooth and very well structured. He understood the requirements quickly and implemented them competently from A to Z — including all the edge cases."
Karen Schumann KLEMMER International"In Alexander Jensen we have a long-standing partner who always advises and supports us competently on our eCommerce activities. Many thanks — and to continued great collaboration."
Melissa Fae VfvS e.V."Many thanks for the excellent consulting on digitising and automating our processes inside and outside the association."
Dr. med. Jochen Noss Paediatrician"I would like to thank Mr. Jensen sincerely for the professional, competent and empathetic design of my website! My ideas and wishes were far exceeded!"
I started my journey in 1999 at “argonauten”, during the early days of the web. As head of IT, I helped grow the company into one of Germany's largest digital agencies. Learned a lot about technology, development, strategic conception and team leadership — and about thinking in terms of brands, audiences and real user value.
Self-employed since 2005. First building websites and smaller applications on WordPress. With Laravel from version 5.3 onwards, the focus shifted to demanding web applications.
Today I lead and build larger platform projects for agencies and direct clients: complex websites, SaaS products, member and customer portals, solutions for process digitisation. Responsible for architecture, code quality and the interplay of business, brand, user experience and technology.